Just how business savvy are you?
Business savvy is not an inborn talent. Use this practical check to test your craft product, understand its costs, set realistic sales goals, and choose a manageable next step.
Category Business
How to Turn First-Time Buyers Into Repeat Customers
TLDR First-time buyers become repeat customers when the first order feels easy, clear, and worth coming back for. Focus on the post-purchase experience: order updates, packaging, product quality, thank-you notes, customer support, review requests, and smart follow-up. Small details matter.…
How Can I Market My Business Locally?
TLDR Start with the basics: a clear website, a complete Google Business Profile, accurate contact info, and easy ways for customers to reach you. Local marketing works best when online and offline efforts support each other. Reviews, referrals, partnerships, events,…
Candy Company Stickers: How to Turn Packaging Into a Reason to Buy
Candy is not a shy category. It lives in bright colors, shiny wrappers, impulse buys, gift boxes, seasonal displays, and tiny moments of “fine, I deserve this.” That means candy company stickers have to do more than identify a product.…
How Can I Customize My Online Wedding Invitations?
TLDR The best way to customize online wedding invitations is to separate design, information, and delivery. Keep the invitation itself clean. Put the big facts front and center. Use your wedding website for the long stuff like travel, registry, parking,…
Starting a Sticker Business
Starting a sticker business can be an exciting and rewarding venture. Stickers are a popular form of self-expression, and they can be used to decorate anything from laptops and phone cases to notebooks and water bottles. In this article, we…
Are you having a FALL SALE?
I’m personally not a big fan of price promotions for handmade products, for various reasons. Firstly, discounting sends out a certain message about your products: I’ve got left over stock, it’s piled high, it’s all about the new season, this…
How to inject new life into your craft business | Maggie Mumford
It’s very likely that the energy you put into your business will ebb and flow over time, especially if it has been set up for the very purpose of providing balance, security and flexibility to your life. Nothing compares to…
Muddling your Models
This week I have been working with a designer on her business model. You have a business model too – even if you don’t realise it – but it it the best model for you? There is more than one…